Budweiser logo is one of most iconic brand boosting design and it helped succeeding over ages conveying message. Usage of crown over signature styled company name symbolizes "King of Beer" and the red bow-tie shaped background symbolize classiness, elegance and royalty, bright colors like red are chosen for quick identify from far and over-crowded places.Punch-Line: Do the Right thing.
Bosch logo represents Magneto armature, which is first product Bosch has designed, the company is named after Robert Bosch, who is founder of company.
The Magneto armature used in magnetic casting is further simplified and name is finalized to Bosch with inclined letter case.
The later version has all uppercase letters and magneto armature if further simplified.
Next version used red color as official color of text.
Punch Line: Invited for LifeThe latest version employed a shining silver and gray version Magneto armature, it continued traditional red colored font with better letter spacing.
BMW logo has two concentric circles, outer circle is colored in black with letters B M W in upper half of the circle, the logo is bounded by smooth silver outline. The blue and white cross colored quadrants according to sources represent official colors of Bavaria, some refer it to white whirling plane propeller spiraling in blue sky(Because BMW is supplier of military air lines in World War).
The initial logo has three square boxes which have square corners with letters embedded in it at inclined angle
The second version has inverted colors to first version and boxes are also inclined at same angle as of the letters.
The third version has inverted colors of second version and has rounded corners instead of sharp edges.
The fourth version has resorted to square edges and has used shaded or transparent version of black color and has 3 colored lines in blue, red and green which symbolically according to sources represent Wales, Scotland and Northern Ireland or three colors (RGB) phosphors of color television, this version has several drawbacks as it is not print or media friendly as is discontinued immediately.
The present version has resorted boxes to square edges and has standard black colored boxes and transparent colored font, letters are erected straight without any angle.
Baskin-Robbins first logo which showcased "31 flavors" which are catered to customers in Pink Spoons with 31 number in center of logo and 31 dots around the brand name and count.
Later modified version has 31 placed at interjection of Baskin and Robbins nomenclature, 31 is colored in Pink to represent Spoon color.
Baskin-Robbins new logo, has "31" positioned in innovative symbolism with BR letters, the pink color represents Spoons in which samples are served, while the blue color is representative of the quality and excellence of the product.Punch Line: “Count the Flavors. Where flavor counts.” it has been changed over years, but it is a classical weapon till date.
This logo is used before merger of Audi
This logo is used after merger of four Automobile industries which are DKW, Horch, Wanderer and Audi to save European Crisis.
The logo is used after association of four automobiles to form Auto Union
The logo is used after association is named after Audi, after its creator, Augush Horsh
The logo is made to signify “Vorsprung durch Technik” which means “Advancement through Technology”, the color of the Audi logo is shiny and sleek. The silver color gives it a very modern and sophisticated look
The initial version of Adobe systems Incorporated, whose styled "A" is still in use.
The new logo draws styled "A" from its first design and colors it on red and white
Accenture name from sources say accent + future = accenture implies putting emphasis or accent on future. A “greater-than” symbol is placed above the letter “t” accenting the word as a symbolic expression that points forward to the future. The lower case “a” shows that Accenture is approachable and accessible.Punch Line: High Performance, Delivered.
Early version has all letters in Upper case and logo is placed to right of text.
In later version combination of upper case and lower case are used, logo is placed on upper side for brand projection, still black color is used for branding.
Bank of America flag is a visualization of United States of America Civil flag, The brighter blue color in the Bank of America logo stands for approachability and excellence, while the red color represents courage and determination, many observers regard this to be an American field.Punch Line: Higher Standards.
The designers while designing took a pile of coins as their starting-point and found that the coins could be arranged into the shape of four arrows pointing inwards. The design represented, in abstract form, the accumulation and concentration of wealth in customers' interests. It was used in dark blue in contexts where it represented The Royal Bank of Scotland, and in mid-blue for National & Commercial Banking Group. From 1985 onwards - by which time the Group's name had become The Royal Bank of Scotland Group - dark blue was used in both contexts.
The original founders of the Merchants' Bank of Halifax were well-established maritime merchants. A modern three-mast sailing ship with an auxiliary engine, allegedly belonging to one of the bank's original directors, William Cunard, was a logical choice for the centerpiece of the bank's first corporate seal. In 1901, the seal was slightly revised to include the new corporate name "The Royal Bank of Canada."
The 1901 name change symbolized Royal Bank's national expansion and a new logo was designed accordingly. The focal point was the "Royal" name. The new seal incorporated a close facsimile of Britain's Royal Coat of Arms. The royal insignia lent the desired symbolism of tradition, strength and stability. This seal became Royal Bank's first publicly recognized symbol both at home and abroad.
In 1962, Royal Bank introduced its first logo - a new unique emblem, with a heraldic motif, that would be equally effective on top of a building or on a savings account passbook. Only two design elements were retained from the 1901 seal: the lion, a symbol of strength and authority, and the crown to carry out the "royal" symbolism. Added to the new logo was the globe to demonstrate Royal Bank's global presence. This particular version of the logo evolved into one of Canada's most identifiable corporate icons.
The "Lion and Globe" Design was modified in 1974 to simplify the image. In the new design, the primary lines remained and most of the lighter lines, which provided details such as the feathering on the lion's mane, were removed. The broad clean lines of this version gave a modern look to Royal Bank's corporate identity and were ideal for three-dimensional signage.
Punch Line: The helpful bankIn 2001, Royal Bank created a new master brand to further exemplify its evolution from a bank to a diversified financial services company. The new brand name "RBC Financial Group" (shortened to “RBC” in 2007) captured the diversity of its businesses.
With this new master brand name, the company introduced a new logo that continues to pay homage to tradition and honours its strong Canadian roots by retaining the traditional lion and globe. With a simplified design and brighter colours, the new logo design optimistically faces the future.
The logo is simply SG Monogram, which is widely popular and recognized.
Right from its beginnings, Société Générale was often identified by its SG monogram. These two letters in a traditional typeface were what constituted the corporate identity that appeared on the entire bank's official documentation. In the 1950s, a multiplicity of different versions appear, some using the full name, and others using the monogram, but it soon became clear that these visual representations of the bank would have to be standardized.
So in 1969, the bank holds a competition to design a new logo. The winner is visual artist Noël Pasquier, with a bold circular design of an inverse spiral in dark brown and beige. Inspired by kinetic art, this new logo seems to be in constant movement and has overtones of a horn of plenty. The Pasquier logo serves Société Générale for over 15 years through four different evolutions. In 1983, the bank adopts the colors of "rose madder" red and ivory. When the Pasquier logo is officially retired in 1986, the two colors live on in the visual identity of Société Générale.
Société Générale is a french bank which has 150 years of History, having had no logo since 1986, Société Générale decides that it's time for a new visual identity.
The brief is to steer clear of symbols, retain the red color and emphasize "Générale" more strongly than "Société". Perhaps most importantly, it must be 100% consistent with the advertising concept, which is based on the effective combination of human talent.
The result is the adoption of the red and black square. The pure form of the square seeks to express balance, strength(Square shape represents Strength), stability and precision. The concept of balance is underlined by the separation of the square into two equal sections. The invigorating bright red half opposes the precision and restraint of the black half. This stark contrast is softened by the white bar in the center, which acts as a point of focus and openness, like a breath between the two extremes. Lastly, the typography is extended in width to symbolize the ability of the bank to be flexible and adaptable.
Surveys suggested recognition of logo without text, this moved designer decision to place text "Société Générale" to left of Logo in black colored font.
In March 2011, Societe Generale launched its new communications campaign, based on a strong and engaging signature vis-à-vis all of its customers and employees: "Building team spirit together" or "Developpons Ensemble L'esprit D'equipe " the words are arranged in the logo.
Standard Chartered Bank is a merger of the Standard Bank of British South Africa and the Chartered Bank of India, Australia and China. These banks had capitalised on the expansion of trade between Europe, Asia and Africa. The icon has two alphabets S (from Standard Bank of British South Africa) , C (from Chartered Bank of India, Australia and China) colored in Blue and Green which are bordered in white color and have faded shades behind the Alphabets. The merger is symbolically shown with interlacing or fusion of alphabets which signify unity.Punch Line: Your Right Partner
Toronto and Dominion Bank has chosen Green as its operational color, the logo is used from 1969.To indicate merger of Bank of Toronto and Bank of Canada Symbolically First letters of two Banks are used and are tied or connected together in the logo. The green color has also its origins from Green Machine or Automated Teller Machine which introduced Online Saving system and called for a new revolution.Punch Line: Banking Can be this Comfortable
The Name YES in words of Rana Kapoor represents Bank's differentiation with its service and trust mark 'YES'. 'YES' represents our true spirit of becoming a high quality, customer centric, service driven, Indian Bank.”. The logo uses the name of Bank instead of any picture on a blue field, the tick mark denotes standard yes mark used in our schooling.The Tick mark appears carrying the bank banner which is bordered in white color. The tick mark also denotes YES for all quality services offered by bank.
