FedEx

OLD

 

NEW

 

Fed-Ex logo received internationally numerous awards for its logo design, The most interesting fact about the FedEx logo is that it creates an optical illusion; if you observe closely between the ‘E’ and the ‘X’, you’ll notice a presence of an arrow there. The arrow represents the speedy and accurate service of the company.

The ‘Ex’ in FedEx signifies different sectors of the company in different colors. FedEx Express in Orange; FedEx Freight in Red, FedEx Ground in Green, FedEx Kinko’s in Blue, FedEx Trade Networks in Yellow, and the FedEx Services in Grey. In addition, the ‘Ex’ of the corporate logo is also colored grey.

Punch-Line: Relax! It's FedEx.

ebAY

OLD

 

NEW

In new version letters have been changed to meet their own fixed widths and heights and no longer cross over each other, and are lined up without floating. The red letter E is now a bright maroon, the indigo letter B is now blue, the letter A remains yellow, and the bright green Y has been changed from uppercase to lowercase.

Punch-Line: The World’s Online Market Place

 

Dell

Dell Inc.bears name from its founder Michael Dell, it is one of worlds largest, biggest technological companies.

Old Version

New Version

The logo design is a form of Monogram, but has tilted "E" reflecting Dell’s wish to “turn the world on its ear”, all letters are designed in uppercase.

Punch-Line: Easy as Dell.