Tuesday, August 27, 2013

Royal Bank Of Scotland

The designers while designing took a pile of coins as their starting-point and found that the coins could be arranged into the shape of four arrows pointing inwards. The design represented, in abstract form, the accumulation and concentration of wealth in customers' interests. It was used in dark blue in contexts where it represented The Royal Bank of Scotland, and in mid-blue for National & Commercial Banking Group. From 1985 onwards - by which time the Group's name had become The Royal Bank of Scotland Group - dark blue was used in both contexts.


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