Baskin Robbins

Chronology of Logo Evolution

Baskin-Robbins first logo which showcased "31 flavors" which are catered to customers in Pink Spoons with 31 number in center of logo and 31 dots around the brand name and count.

Later modified version has 31 placed at interjection of Baskin and Robbins nomenclature, 31 is colored in Pink to represent Spoon color.

Baskin-Robbins new logo, has "31" positioned in innovative symbolism with BR letters, the pink color represents Spoons in which samples are served, while the blue color is representative of the quality and excellence of the product.

Punch Line: “Count the Flavors. Where flavor counts.” it has been changed over years, but it is a classical weapon till date.