Ferrari

“The horse was painted on the fuselage of the fighter plane of Francesco Baracca — a heroic airman of the first world war. In ’23, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck’. The horse was, and still is, black, and I added the canary yellow background which is the colour of Modena.”
— ENZO FERRARI

The lines quoted by founder gives enormous information about usage of Prancing Horse.

Old Logo

New Logo

The logo is crowned with green, white and red strips, which augments the beauty of the insignia.The company name ‘Ferrari’ is placed at the bottom of the Ferrari logo. Primarily, in place of the name, the letters SF were engraved on the logo.'SF' as seen on the front wings of the car underneath the Black Horse symbol stands for 'Scuderia Ferrari' in keeping with the equine motif. The phrase basically means 'Ferrari Racing Stables' which refers to the racing arm of the Ferrari Automobiles.