Thursday, October 24, 2013

Murugappa

Murugappa Group is one of India's leading business conglomerates, founded, managed, and largely owned by the Murugappa family.
The logo has a contemporary peacock form used as a symbol for the company. It signifies in red colour a continuing passion, vigour, power, drive, energy. The lowercase style for the name goes with the trend of the times. Lowercase provides downward balance to the composition, with the symbol at the top with more heavy and dense form. The idea being to represent the traditions of the group in modern times. Therefore, the soft curves in the lowercase letters have been inspired by the curves of Dravidian letterforms.


Delhi Transport Corporation

Delhi Transport Corporation is the main public transport operator of Delhi. It operates buses on many bus routes, including the mudrika and Bahri Mudrika. It is the largest CNG-powered bus service operator in the world.

The logo presenting the inter-connecting arrows facing each other signify the inter-sate local bus services. The overlap and use of mirror images creates an interesting and unique form to show interconnected transport between states. The simple and open juxtaposition of arrows also connotes efficiency in terms of speed, quality service, continuous services etc.

India Post

The Department of Posts, trading as India Post, is a government-operated postal system in India; it is generally referred to within India as "the post office".

The construct of the new logo is inspired by the fact that India Post carries emotion across physical distance. At first glance, it is an envelope and at the next glance, it is a bird in flight, unhindered and unrestricted. The following bold strokes convey free flight. Red represents traditional association with the Postal Service. It embodies passion, power and commitment. Yellow communicates hope, joy and happiness. Evidence of the combination of the two colors is found across the country. This is a departure from straight lines, which the current logo is dominated by. The ‘wings’ are the anchoring element that have been retained.

Aditya Birla Group

The Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, India.
The name “Aditya Birla” evokes all that is positive in business and in life. It exemplifies integrity, quality, performance, perfection and above all, character, this logo is the symbolic reflection of these traits, depicted in vibrant, earthy colours, it is very arresting and shows the sun rising over two circles – an inner circle symbolising the internal universe of the Aditya Birla Group with an outer circle symbolising its external universe; and a dynamic meeting of rays converging and diverging between the two.

National Integration Council

The National Integration Council (NIC) is a group of senior politicians and public figures in India that looks for ways to address the problems of communalism, casteism and regionalism.
The logo is iconic, depicting people joining hands to integrate and assimilate ideas. The efforts aim to to propagate a secular, equal and strong socio-economic and political fraternity in India. These values are added more visual essence in the symbolic use of the national tri-colour palatte of India’s flag.