Maurya group of ITC, Delhi is a diversification of ITC group of Hotels through its several chains in 1970s which got a strong visual identity.
The logo depicts the arched form signifying a warm, homely welcome and hospitality for the visitors. The colour ‘green’, a convincing choice of an earthly hue marks the logo with vitality, comfort, peace and closeness that we experience at our homes. The depiction of a circular suspended form in the center part of the logo reminds of the welcome symbols used at the doors of Indian homes.
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