Heineken (Founded by Gerard Adriaan Heineken in Amsterdam) logo has a red star and the three Es on the Heineken logo are slightly slanted backwards, giving it a smiling effect. The innovative smiling Es in the label were assumed to be too formal for the brand. The racetrack labeled green bottle is the source of the brand’s visual recognition.
Punch-Line: Open Your World.
Highlight feature: Smiling e or Pack Man shape
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