Yamaha

Yamaha (Founded by Torakusu Yamaha) is a top producer of high-quality pianos, also known for its mechanical and electronic products.

Chronology of Logo Evolution

Yamaha Logo uses 3 tuning forks as its development unit(The Tuning fork concept is inspired by the difficult experience of studying tuning while holding a tuning fork during development of musical instruments).

1898

This is the design with a hoo (Chinese phoenix, is a mythical bird of luck) holding a tuning fork in its mouth, which was established as the trademark in 1898, one year after Nippon Gakki Co., Ltd. was established. The mark was known for being used on top quality organs, which illustrates how the Founder always aimed to create world-class products.

There are several other images being used in timeline one for a purpose but the following logo is standardized for usage.

The three tuning forks of the Yamaha logo mark represent the cooperative relationship that links the three pillars of business -- technology, production, and sales. They also evoke the robust vitality that has forged our reputation for sound and music the world over, a territory signified by the enclosing circle. The mark also symbolizes the three essential musical elements: melody, harmony, and rhythm.

Punch-Line: Change the rules.