The Department of Posts, trading as India Post, is a government-operated postal system in India; it is generally referred to within India as "the post office".
The construct of the new logo is inspired by the fact that India Post carries emotion across physical distance. At first glance, it is an envelope and at the next glance, it is a bird in flight, unhindered and unrestricted. The following bold strokes convey free flight. Red represents traditional association with the Postal Service. It embodies passion, power and commitment. Yellow communicates hope, joy and happiness. Evidence of the combination of the two colors is found across the country. This is a departure from straight lines, which the current logo is dominated by. The ‘wings’ are the anchoring element that have been retained.
No comments:
Post a Comment