Lexus (In 1986, an image consulting firm, “Lippincott & Margulies” was hired to develop a name for Toyota’s new luxury car line. Some of the names they thought of Vectre, Verone, Chaparel, Calibre, and Alexis were the top candidates. Alexis was soon shortened to Lexis and eventually evolved to Lexus.) is a luxury brand owned by Japanese automaker Toyota Motor Corporation.
Lexus Geometric Development
Punch-Line: Engineering the Impossible or Pursuit of Perfection.Lexus logo consisted of an “L” surrounded by an oval in a steel gray theme, the emblem was designed adopting a precise mathematical formula.
No comments:
Post a Comment