ITC Hotels is a global chain of premium luxury 5 star hotels in India pioneered the concepts of luxury accommodation, multi cuisine restaurants & spa services.
The design surrounds the theme of ‘truly Indian’, ITC gave the name of ‘Welcome group’ to its chain of hotels. The letter W beautifully envisages the ethos of Namaste (the Indian traditional gesture of expressing ‘Welcome’). Conceptually, the form elucidates a universal form to accommodate India that unifies different cultures and religions as one whole.
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