Murugappa Group is one of India's leading business conglomerates, founded, managed, and largely owned by the Murugappa family.
The logo has a contemporary peacock form used as a symbol for the company. It signifies in red colour a continuing passion, vigour, power, drive, energy. The lowercase style for the name goes with the trend of the times. Lowercase provides downward balance to the composition, with the symbol at the top with more heavy and dense form. The idea being to represent the traditions of the group in modern times. Therefore, the soft curves in the lowercase letters have been inspired by the curves of Dravidian letterforms.
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