Toyota (originated from the family name of the founder, "Toyoda", In addition, through the concept of "jikaku" (counting the number of strokes in writing characters to determine good and bad luck), its eight-stroke count is associated with wealth and good fortune.)
There are three ovals in the new logo that are combined in a horizontally symmetrical configuration. The two perpendicular ovals inside the larger oval represent the heart of the customer and the heart of the company. They are overlapped to represent a mutually beneficial relationship and trust between each other. The outer oval symbolizes the world embracing Toyota. Each oval is contoured with different stroke thicknesses, similar to the "brush" art known in Japanese culture.The space in the background within the logo exhibits the "infinite values" which Toyota conveys to its customers: superb quality, value beyond expectation, joy of driving, innovation, and integrity in safety, the environment and social responsibility.
The above image shows another interesting description of logo
Punch-Line: Quality, Revolution ( Each brand has its own punchline)
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