Murugappa

Murugappa Group is one of India's leading business conglomerates, founded, managed, and largely owned by the Murugappa family.

The logo has a contemporary peacock form used as a symbol for the company. It signifies in red colour a continuing passion, vigour, power, drive, energy. The lowercase style for the name goes with the trend of the times. Lowercase provides downward balance to the composition, with the symbol at the top with more heavy and dense form. The idea being to represent the traditions of the group in modern times. Therefore, the soft curves in the lowercase letters have been inspired by the curves of Dravidian letterforms.

Delhi Transport Corporation

Delhi Transport Corporation is the main public transport operator of Delhi. It operates buses on many bus routes, including the mudrika and Bahri Mudrika. It is the largest CNG-powered bus service operator in the world.

The logo presenting the inter-connecting arrows facing each other signify the inter-sate local bus services. The overlap and use of mirror images creates an interesting and unique form to show interconnected transport between states. The simple and open juxtaposition of arrows also connotes efficiency in terms of speed, quality service, continuous services etc.

India Post

The Department of Posts, trading as India Post, is a government-operated postal system in India; it is generally referred to within India as "the post office".

The construct of the new logo is inspired by the fact that India Post carries emotion across physical distance. At first glance, it is an envelope and at the next glance, it is a bird in flight, unhindered and unrestricted. The following bold strokes convey free flight. Red represents traditional association with the Postal Service. It embodies passion, power and commitment. Yellow communicates hope, joy and happiness. Evidence of the combination of the two colors is found across the country. This is a departure from straight lines, which the current logo is dominated by. The ‘wings’ are the anchoring element that have been retained.

Aditya Birla Group

The Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, India.

The name “Aditya Birla” evokes all that is positive in business and in life. It exemplifies integrity, quality, performance, perfection and above all, character, this logo is the symbolic reflection of these traits, depicted in vibrant, earthy colours, it is very arresting and shows the sun rising over two circles – an inner circle symbolising the internal universe of the Aditya Birla Group with an outer circle symbolising its external universe; and a dynamic meeting of rays converging and diverging between the two.

National Integration Council

The National Integration Council (NIC) is a group of senior politicians and public figures in India that looks for ways to address the problems of communalism, casteism and regionalism.

The logo is iconic, depicting people joining hands to integrate and assimilate ideas. The efforts aim to to propagate a secular, equal and strong socio-economic and political fraternity in India. These values are added more visual essence in the symbolic use of the national tri-colour palatte of India’s flag.

Maurya Hotels

Maurya group of ITC, Delhi is a diversification of ITC group of Hotels through its several chains in 1970s which got a strong visual identity.

 

The logo depicts the arched form signifying a warm, homely welcome and hospitality for the visitors. The colour ‘green’, a convincing choice of an earthly hue marks the logo with vitality, comfort, peace and closeness that we experience at our homes. The depiction of a circular suspended form in the center part of the logo reminds of the welcome symbols used at the doors of Indian homes.

Shree Mahavir Hospitals

Shree Mahavir Health and Medical Relief Society was established in South Gujarat (1979) is a public charitable trust now developed as an extension of the hospital.

The metaphor of ‘fire’ has been inserted into the medical symbol of plus sign. The red + sign is symbolic to medical profession. The flaming growth is shown emerging from the + sign in order to communicate developing quality, healthcare services and facilities for the patients.

Indian Telephone Industries Limited

Indian Telephone Industries Limited, commonly known as ITI Limited, is a state-owned manufacturer of telecommunications equipment in India

The use of Devanagri letterform (ta) in a graphic treatment(Like receiver of phone) that creates the form of a telephone along with equally bold letters ITI with deliberate angular endings signify the cutting edge technology in making fibre and telephonic products as part of transmission equipments.

Indian Institure of Management Udaipur

The Indian Institute of Management Udaipur, also known as IIMU, is a graduate business school in Udaipur, Rajasthan, India.

The logo of IIMU is a reflection of the dynamic nature of the institute itself. Perhaps the  country’s only institutional logo that is designed in a linear format, it is meant to highlight the unique identity of IIMU by symbolizing balance and perfection in its combination of perfect squares and harmony in the use of the colours – yellow and green.

Indian Institute of Management Kashipur

The Indian Institute of Management Kashipur, also known as IIM Kashipur, is a public business school located in Kashipur, Uttarakhand, India.

Business education deals with the triple bottom line of the People, Planet, Profit. Education is based on the triple foundation of humility, character and righteousness. This is to nurture a social conscience that delivers performance and excellence across cultures, functions and geographies - again a triad. This concept derives inspiration from this trial of things and tries to depict a central conscience through the blue triangle within the larger triangle which swirls out in all the three directions yet maintains its color – the conscience. The symbol also depicts the flexibility and intermingling of triads- the different, personal, professional and social forces- through the arcs and the creation of the triangles in the negative space yet maintaining connectivity with the roots (conscience) through the color. The symbol shows that you may go out and swirl and chum in the outside world but the core conscience given is so suitable that it will never lose its effect- its color(blue).Colour blue is for education and color grey means it can either become black or turn white, the conscience,"

The symbol derives inspiration from this triad (people, planet and profit) and tries to depict a central conscience through the blue triangle within the larger triangle. The larger triangle swirls out in all the three directions yet maintains its colour - the conscience.

Indian Institute of Management Ranchi

The Indian Institute of Management Ranchi is a public business school located in Ranchi, Jharkhand. It is the ninth Indian Institute of Management to be established.

The bird in the logo is a crow. Crow is an epitome of community living and sharing and caring of each other which are the ethos of IIM Ranchi. It is an aerial scavenger that cleans up the earth by eating carcasses. Crows in many cultures are the keepers of knowledge as nothing escapes their keen eye-sight. Crows are very adaptable and can live in different climatic conditions. The bird has been created in a manner that it looks like a forward arrow, taking everybody (The three green strokes symbolize the community), along together for the flight. The Sanskrit verses symbolize the Institute’s vision as working to bring change towards success, not only for one’s self, but also for the community

Indian Institute of Management Bangalore

The Indian Institute of Management Bangalore (IIMB) is an autonomous institute which was established in 1973.

IIMB has a strong brand identity with a logo that has great recall. The sun symbol is based on a line from the Sanskrit shloka which has become the motto of IIMB: Tejasvi navadhitamastu. This line, derived from the peace invocation of several Upanishads, translates as: “Let our (the teacher and the taught) learning be radiant”.

Indian Institute of Management Shillong

The Indian Institute of Management Shillong, is an autonomous business school located in Shillong, Meghalaya, India. It was established in 2008 by the Government of India and is the seventh IIM to be established.

The Logo heavily uses the color and the imagery from nature like the sun, the sky and the mountains. The portrayal of the sun with its rays spreading across in the half circle above gives a feeling of progress and light. The curves in yellow within the round give a shape of the mountain, where the institute is situated. The blue color stands for the sky. The definite linear lines at the bottom of the circle show energy can be channelized.

Indian Institute of Management Indore

Indian Institute of Management Indore is an autonomous public business school located in Indore, Madhya Pradesh in India.

The Symbol consists of a circle in four segments. The concept is visual and doesn't depend on letters of the alphabet. Instead, three segments, in blue, form three quarters of a circle, while three other elements move out of the space which would have been occupied by the fourth segment. The circular form in the center suggests the institution, while the incoming white space shapes the three moving elements. These elements indicate a freedom from all constraints, and form a separate entity, devoted to a specific purpose, in this case, management. These individual pieces put together collectively show that management is multidimensional and has to move together to form an organic whole. The slogan Siddhi Moolam Prabandhanam, (Siddhi = Achievement; Moolam = Root; Prabandhanam = Management ... The Root of all Achievement is Management) appears below the logo, further clarifying the meaning.

Indian Institute of Management Ahmedabad

The Indian Institute of Management Ahmedabad is a public business school located in Ahmedabad, Gujarat, India. It was the second Indian Institute of Management to be established, after IIM Calcutta.

IIMA Logo set up in collaboration with the Harvard Business School incorporated a simplified version of Siddi Saiyad Jaali, one of the screen windows at the Siddi Saiyad mosque in the centre of the old city. The arched, semicircular window portrays a beautiful Peepal tree with curving, sinuous, intertwined branches, intricately carved out of yellow stone to give the effect of filigree. There is also a palm tree in the centre. It is a stunning example of sixteenth-century stone tracery decorating a mosque built in 1573 by a Siddi General. The Siddis are Africans who have been living in India for centuries.

Indian Institue of Technology Patna

The Indian Institute of Technology Patna is an autonomous institute of education and research in science, engineering and technology located in Patna, India. It is recognized as an Institute of National Importance by the Government of India.

The logo has a gear wheel signifying “Technology”,  the “Shrivasta” symbol establishes a connection with Buddhism that originated from Bihar. The book symbolizes that the Institute is going to be a seat of learning. The Greek symbol “Pi” (π) is used abundantly in science and technology literature. The concept of numeric character “Zero” ( 0 ) was known by Aryabhatta (place-value system) with saffron and the green bands of this logo represent the colors of the Indian flag. Blue color symbolizes Ashoka chakra/wheel in our national flag. The sun within the gear wheel symbolizes the spread of knowledge in all areas (Engineering, Science and Humanities, etc.). The Sanskrit “Sloka” “Vidyaarthee Lavathey Vidyaam” means “One who aspires wisdom, attains it”. The atomic orbitals symbolize education and research in science subjects at par with engineering subjects.

 

Indian Institute of Technology Mandi

Indian Institute of Technology Mandi is an engineering and technology higher education institute located in Mandi.

The freedom to learn from the limitless domain of knowledge and the freedom to be unique is the theme of logo. The suspension bridge of Mandi, an engineering marvel, is the focal point of the logo with the symbolic representation of hills, sun and the Beas. Three colours are used in the logo, viz., blue, green and orange. Blue signifies limitless sky, thus symbolizes the vast expanse of knowledge. Green signifies vegetation, youth and freshness of ideas. Orange signifies energy and the spirit of dedication. The depth in the logo signifies unending quest for excellence. Thus, the logo depicts what IIT Mandi is - a youthful and a vibrant destination for the steadfast pursuit of knowledge and excellence!

Indian Institute of Technology Delhi

The Indian Institute of Technology Delhi is a public engineering institution located in Delhi, India. It is one of the IITs along with other Indian Institutes of Technology institutions in India.

The Lamp in the logo represents Knowledge, Curve spiraling outwards represents the Institute's central theme of engineering, encircling Gear depicts the nation's industry to which its students will go or to denote core engineering. The Elephant represents the city of Delhi, purity and strength, Lotus and the Rose flowers represent India and England, symbolizing the co-operation and close ties between the two countries that have brought the Institute into being.

Indian Institute of Technology Bombay

The Indian Institute of Technology Bombay is a public engineering institution located in Powai, Mumbai, India. It has been ranked among the top engineering colleges in India.

The logo has a gear as its boundary - a symbol traditionally used to denote core engineering and a lotus in its centre. The Goddess of knowledge Saraswati sits on a lotus - a symbol of knowledge and purity. There is an oblique view of a book in front of the lotus again referring to the pure education the institute wishes to impart. The line in Sanskrit "gyanam paramam dhyeyam" means gaining knowledge should be first chapter in life.

Indian Institute of Technology Guwahati

Indian Institute of Technology Guwahati is an autonomous engineering and technology-oriented institute of higher education established by the Government of India, located in Guwahati, in the state of Assam in India.

The logo of IIT Guwahati is based on the concept of sound connection between the mind, body and soul(Three yogic centers of human body). Mind- Perceptivity and research is represented by Prussian blue, Body-Qualitative Productivity is represented by White Color, Soul/heart- Creativity and Development is represented in Indian Red color and Purusha - Generative Technology is shown with Yellow Ochre. The Purusha as the central factor moves the three forces together to generate an interactive momentum to achieve an aspirative technology onto the dynamics in order and in continuum. Each center mind, body and soul are colored in coherence with each other.

Film and Television Institute of India

The Film and Television Institute of India, is an autonomous Institute under the Ministry of Information and Broadcasting, Govt. of India.

 

The logo for the institute presents the simple letterform (FI is PHI) in Devanagri. The angular stroke to the turn and the vertical stem of the letter connotes the impression of a rolled film strip. The angular stroke is repeated on the top right end of the Shiro-Rekha to provide visual balance to the composed letterform.

India Trade Promotion Organisation

ITPO, the premier trade promotion agency of the Ministry of Commerce & Industry, Govt. of India is committed to showcase excellence achieved by the country in diverse fields especially trade and commerce.

The logo has an interesting depiction of letters T and F. The ITPO emblem has been derived from an inscription on a gold coin belonging to the era of the ancient ruler, Samundragupta symbolising the zenith achieved in external trade. The vertical and horizontal strokes in the symbol represent life and prosperity.

Titan Company

Titan Industries is an India’s leading watches, jewellery and eyewear manufacturer and retailer.

The logo Titan Star has taken the inspiration from the tiny twinkle that the company wants to bring to people’s eyes by providing elevated experiences. The multi-faceted form of Titan Star reflects the fact that while the company has many brands, they will always be one company. The counter-form in the center creates a ‘T’ representing the common, value-driven culture. The facets are geometrical and precise to communicate Titan’s commitment to the highest global standards in everything they do.

Steel Authority of India

Steel Authority of India Limited (SAIL) is the leading steel-making company in India. It is a fully integrated iron and steel maker, producing both basic and special steels for domestic construction, engineering, power, railway, automotive and defence industries and for sale in export markets.

The symbol using the triangular form with an upward direction indicates growth and development of steel industry. The solid rhombus used enclosed within the triangle seems to agree with the fact that SAIL stands to infuse high level technical and managerial expertise.

State Bank of India

State Bank of India is a multinational banking and financial services company based in India.

The logo initial response to the circle form with an open hole, it looks like a key-hole. But, the real concept behind the design being that the circle encloses a common man inside at its centre. The common man represents the centre of the bank’s business. The circle signifies the service of trust, security and perfection for the common man. This logo is a unique example of how to create a quality of a concept with most basic geometric form of design i.e. the circle.

Punjab National Bank

Punjab National Bank is an Indian financial services company based in New Delhi, India. PNB is the third largest bank in India in terms of asset size.

The design with letter captures the ethos of the letter P in Gurmukhi/Punjabi to conceptually complement Punjab National Bank (PNB). The orange colour also compliments the Indian ethos and traditional image. The Gurmukhi letterform enclosing a circle compliments the identity of PNB as a nationalized bank (system of the bank under the control of government).

National Dairy Developement Board

The National Dairy Development Board is an institution of national importance set up by an Act of Parliament of India.

The drop logo symbolizes the Operation Flood movement started by Verghese Kurien for National Dairy Development Board (NDDB). The timeless simplicity of the drop signifies the value of milk, its sustenance by and for people of India, making India the largest producer of milk in the world.

ITC Hotels

ITC Hotels is a global chain of premium luxury 5 star hotels in India pioneered the concepts of luxury accommodation, multi cuisine restaurants & spa services.

The design surrounds the theme of ‘truly Indian’, ITC gave the name of ‘Welcome group’ to its chain of hotels. The letter W beautifully envisages the ethos of Namaste (the Indian traditional gesture of expressing ‘Welcome’). Conceptually, the form elucidates a universal form to accommodate India that unifies different cultures and religions as one whole.

Hindustan Petroleum

Hindustan Petroleum Corporation Limited is an Indian state-owned oil and natural gas company with its headquarters at Mumbai.

The Logo denotes slogan 'Future full of energy' though the design of curved lines joining together like a stream of energy fuel being poured into the vehicle. Additionally, colours of Red used the bold initials HP with blue circle and lines provide clear combination, reasonable contrast between letters and shape giving the logo a marked elegance. The symmetry makes the form balanced and simple.

Airport Authority of India

The Airports Authority of India (AAI) manages a total of 125 Airports, which include 11 International Airports, 08 Customs Airports, 81 Domestic Airports and 25 Civil Enclaves at Defence Airfields.

OLD Logo

New Logo

Design Elements of new logo

The logo for Airport Authority of India has a symbolic graphic depiction. The use of triangular form and the wings of an airplane together as a form instantly makes connections with airports. The upward accent of the triangle depicts the vision of AAI. The vision being to upgrade, develop, maintain, manage civil aviation in India.

Doordarshan

Doordarshan is an Indian public service broadcaster, a division of Prasar Bharati. It is one of the largest broadcasting organisations in India in terms of the studio and transmitter infrastructure.

The design emerged from the hands of a visual communication student at NID, as part of a classroom exercise to create logos. Doordarshan was considered one of the largest broadcasting organizations in the world in terms of studios and transmission development. The classic form elucidates the identity that stands firmly till date.

CMC

CMC Limited'Computer Maintenance Corporation Private Limited) is an Information Technology services, consulting and software company which is part of the TATA Group and is a subsidiary of Tata Consultancy Services.

OLD Logo

New Logo

The logo depicts the concept of integrated systems engineering as a unit. The geometric shapes forming letters C, M and C express the image of information technology, integrated services and modern engineering in a simple and effective way. The upward arrows creating the visibility of letter ‘M’ compliments the word ‘maintenance’. The geometric square used to create joined letterforms makes the logo a balanced, harmonious unit concept. The form is minimalistic, but at the same time follows the principle of ‘less is more’.

AADHAAR

The brand name for Unique Identification Number (UID) is AAdhaar. The selected logo depicts a glorious sun image in red and yellow colours, with the sun’s nucleus depicted as a fingerprint in red. It symbolically depicts a dawn of new identity of every individual, endowed with a unique number for each individual.

Shell

Shell(This business dealt originally in antiques, curios and oriental seashells soon they formed a brand image Shell) is a global group of energy and petrochemicals companies.

The scallop or Pecten is chosen as the company’s symbol, the colors are associated with Spanish Origin.

Punch-Line: You can be sure of Shell

Subway

Subway(Origin from Submarine business) is a very popular American restaurant franchise owned by Doctor’s Associates.

The new logo with yellow and green colors and a slight change in the font perfectly matched their slogan “eat fresh”, The first letter “S” and the last letter “Y” feature arrows which depict the entrance and exit of a subway. The green color used in Subway logo produces a great effect and plays a great role in convincing consumers that the company is a healthy fast-food option as compared to KFC and McDonald’s.

Punch-Line: Eat Fresh