Heineken (Founded by Gerard Adriaan Heineken in Amsterdam) logo has a red star and the three Es on the Heineken logo are slightly slanted backwards, giving it a smiling effect. The innovative smiling Es in the label were assumed to be too formal for the brand. The racetrack labeled green bottle is the source of the brand’s visual recognition.
Harley Davidson (founded by William S. Harley and Arthur Davidson) logo is standardized and simple, it comprises of a shield and a bar. In the logo, the bar is placed horizontally over the shield.
In this and the subsequent versions the writing of "Ford" is seen as Henry Ford's own signature.
Ford’s current logo, also known as Centennial Blue Oval is stabilized at later years.
Founded by the Fila brothers the present Fila logo remains strikingly memorable, largely due to the cleverly artistic treatment of the letter F. The symbol comprises of snakelike letters which give it a highly futuristic and elegant look. The red bar makes the initial unique in the Fila logo, and represents vitality, vigor and passion. On the other hand, the blue color represent trustworthiness and reliability of the brand.
The company first logo bore Fabbrica Italiana di Automobili Torino(FIAT) text on the logo on a golden yellow colored background.
The next version has FIAT acronym as a prominent feature, but the full name remains as a part of design, the letters are laid on pentagon shaped background.
The next version has FIAT acronym on an oval plate shaped badge.
The next version has FIAT acronym on a wreathed circle shaped badge.
The next version has FIAT acronym on a wreathed circle shaped badge where colors are inverted from earlier version.
The next version has FIAT acronym on a rectangle shaped badge where red and golden yellow are two colors seen in the design.
The next version has FIAT acronym on a shield shaped badge with same color schemes as before.
The next version badge has four blue rhombuses, each bearing each letter of FIAT, where blue and silver are chosen as colors in design.
The next version is on wreathed circle to celebrate FIAT's 100th anniversary, where color traces from old version are still used.
The next version is combination between a circle and a trapezium where silver and wine red are colors used.FIAT: Driven by Passion. FIAT
