Doordarshan

Doordarshan is an Indian public service broadcaster, a division of Prasar Bharati. It is one of the largest broadcasting organisations in India in terms of the studio and transmitter infrastructure.

The design emerged from the hands of a visual communication student at NID, as part of a classroom exercise to create logos. Doordarshan was considered one of the largest broadcasting organizations in the world in terms of studios and transmission development. The classic form elucidates the identity that stands firmly till date.

CMC

CMC Limited'Computer Maintenance Corporation Private Limited) is an Information Technology services, consulting and software company which is part of the TATA Group and is a subsidiary of Tata Consultancy Services.

OLD Logo

New Logo

The logo depicts the concept of integrated systems engineering as a unit. The geometric shapes forming letters C, M and C express the image of information technology, integrated services and modern engineering in a simple and effective way. The upward arrows creating the visibility of letter ‘M’ compliments the word ‘maintenance’. The geometric square used to create joined letterforms makes the logo a balanced, harmonious unit concept. The form is minimalistic, but at the same time follows the principle of ‘less is more’.

AADHAAR

The brand name for Unique Identification Number (UID) is AAdhaar. The selected logo depicts a glorious sun image in red and yellow colours, with the sun’s nucleus depicted as a fingerprint in red. It symbolically depicts a dawn of new identity of every individual, endowed with a unique number for each individual.

Shell

Shell(This business dealt originally in antiques, curios and oriental seashells soon they formed a brand image Shell) is a global group of energy and petrochemicals companies.

The scallop or Pecten is chosen as the company’s symbol, the colors are associated with Spanish Origin.

Punch-Line: You can be sure of Shell

Subway

Subway(Origin from Submarine business) is a very popular American restaurant franchise owned by Doctor’s Associates.

The new logo with yellow and green colors and a slight change in the font perfectly matched their slogan “eat fresh”, The first letter “S” and the last letter “Y” feature arrows which depict the entrance and exit of a subway. The green color used in Subway logo produces a great effect and plays a great role in convincing consumers that the company is a healthy fast-food option as compared to KFC and McDonald’s.

Punch-Line: Eat Fresh