Thursday, October 17, 2013

Toyota

Toyota (originated from the family name of the founder, "Toyoda", In addition, through the concept of "jikaku" (counting the number of strokes in writing characters to determine good and bad luck), its eight-stroke count is associated with wealth and good fortune.)

There are three ovals in the new logo that are combined in a horizontally symmetrical configuration. The two perpendicular ovals inside the larger oval represent the heart of the customer and the heart of the company. They are overlapped to represent a mutually beneficial relationship and trust between each other. The outer oval symbolizes the world embracing Toyota. Each oval is contoured with different stroke thicknesses, similar to the "brush" art known in Japanese culture.The space in the background within the logo exhibits the "infinite values" which Toyota conveys to its customers: superb quality, value beyond expectation, joy of driving, innovation, and integrity in safety, the environment and social responsibility.
The above image shows another interesting description of logo
Punch-Line: Quality, Revolution ( Each brand has its own punchline)


Virgin

Virgin (name “Virgin” propped up when Branson-founder and one of his partners started their first-ever business, a record shop, and thought of themselves as virgins in the business) is the brainchild of the famous British entrepreneur Richard Branson.
The steady right slant is projection of self-confident, assertive and ambitious personality of founder. In contrast with other corporate logos, the Virgin Logo is handwritten which symbolises the merits of hard work and labor.
There are many punch lines for every diverse brand,

Vodafone

Vodafone Group(Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones") is a world-renowned British telecommunications corporation.
The speech mark in the emblem symbolizes conversation and voice communication. It also indicates beginning of Conversations, never ending conversations.
Punch-Line: Where ever you go our network follows.

Warner Brothers

Warner Bros. Entertainment Inc.(Founded by by four Warner brothers – Harry, Albert, Sam and Jack) is one of the world’s largest film producers and a television entertainment giant.
Warner Bros. logo is inscribed on a shield-like structure enhancing its prominent position. “W” and “B” are the two alphabets that represent ‘Warner’ and ‘Bros.’ respectively and are engraved on the Warner Bros. logo design.

Wednesday, October 16, 2013

Volkswagen

Volkswagen(Peoples Car) based in Germany, is the third biggest car manufacturer in the world.
The Volkswagen logo contains two letters (a V over a W) which seem to interact beautifully with each other. A circle of the same line weight holds the letters with just the perfect amount of “air” in the negative spaces to retain legibility, while maximizing visual distinctiveness.
 Punch-Line: Das Auto ("The Car")