Ferrari

“The horse was painted on the fuselage of the fighter plane of Francesco Baracca — a heroic airman of the first world war. In ’23, I met count Enrico Baracca, the hero’s father, and then his mother, countess Paulina, who said to me one day, ‘Ferrari, put my son’s prancing horse on your cars. It will bring you good luck’. The horse was, and still is, black, and I added the canary yellow background which is the colour of Modena.”
— ENZO FERRARI

The lines quoted by founder gives enormous information about usage of Prancing Horse.

Old Logo

New Logo

The logo is crowned with green, white and red strips, which augments the beauty of the insignia.The company name ‘Ferrari’ is placed at the bottom of the Ferrari logo. Primarily, in place of the name, the letters SF were engraved on the logo.'SF' as seen on the front wings of the car underneath the Black Horse symbol stands for 'Scuderia Ferrari' in keeping with the equine motif. The phrase basically means 'Ferrari Racing Stables' which refers to the racing arm of the Ferrari Automobiles.

FedEx

OLD

 

NEW

 

Fed-Ex logo received internationally numerous awards for its logo design, The most interesting fact about the FedEx logo is that it creates an optical illusion; if you observe closely between the ‘E’ and the ‘X’, you’ll notice a presence of an arrow there. The arrow represents the speedy and accurate service of the company.

The ‘Ex’ in FedEx signifies different sectors of the company in different colors. FedEx Express in Orange; FedEx Freight in Red, FedEx Ground in Green, FedEx Kinko’s in Blue, FedEx Trade Networks in Yellow, and the FedEx Services in Grey. In addition, the ‘Ex’ of the corporate logo is also colored grey.

Punch-Line: Relax! It's FedEx.

Formula-1

The F1 logo is one of the most famous and creative sports logos ever created. The negative space in the middle of the logo creates the “1″.

ebAY

OLD

 

NEW

In new version letters have been changed to meet their own fixed widths and heights and no longer cross over each other, and are lined up without floating. The red letter E is now a bright maroon, the indigo letter B is now blue, the letter A remains yellow, and the bright green Y has been changed from uppercase to lowercase.

Punch-Line: The World’s Online Market Place

 

Deutsche Bank

Deutsche Bank logo's square shaped frame can be interpreted as a sign of security and a controlled environment, the inner angled line within the box inclines boldly forward, rendering an intense feel of positive momentum. Symbolically it meant to contain box in a box for tighter security and safety.

 

Punch Line: Passion to Perform